“Apteo's platform easily revealed data insights we used to drive business and sales”
CEO, Bits of Stock
As a fast-growing fintech startup that’s helping brands improve their customer loyalty through stock ownership, Bits of Stock analyzed lots of data on how customers changed their spending behavior when using their app.
In order to grow their business, the team had to prove that their service, which provides shares of stock to consumers who shop at affiliated retail partners, was helping to drive incremental sales at these partners.
By using Apteo’s Before/After analyzer, which lets users run sophisticated statistical tests with just a few clicks of a mouse, the team was able to quickly show increases in the following categories, all with a p-value of 0.01:
By connecting and analyzing their data on Apteo, Bits of Stock was able to automate a redundant analysis task, freeing up time for their engineers and analysts to focus on other projects.
Bits of Stock
Statistically analyze lift in customer spending
Bits of Stock is a consumer rewards platform that drives loyalty through stock ownership. Bits is on a mission to give back wealth to the least invested generation in history--the 91 million millennial consumers, representing $1.3 billion in annual spending power.