Apteo helped Rampage Coffee combat stagnating sales through a carefully targeted, data-driven advertising push. See how they launched an effective email and social campaign using their data and our segments.
Rampage Coffee is a specialty coffee company popular for its strong, rich, and smooth coffee roasted fresh to order. Like most businesses, the founders found themselves struggling to maintain growth. They turned to Apteo’s personalized, data-driven strategies to craft a marketing plan to jump start their sales.
Rampage Coffee Co. owners Dustin and Lauren were tired of drinking the same old coffee. And as both busy entrepreneurs and new parents, they wanted a healthy, delicious brew that would help them through the daily grind. When they couldn’t find that perfect balance between strong, smooth, and tasty coffee, they decided to make it themselves. So, Rampage Coffee Co. was born!
After a successful launch in 2018, Rampage Coffee Co. gathered a dedicated fanbase of coffee-lovers. But as the years went on, the company’s growth started to plateau. With sales growth becoming a key consideration, the team knew they needed a more structured, data-driven marketing approach to kick start new sales, re-engage their fanbase, and reach new audiences.
As Rampage started to see their paid social costs go up, they knew that they would need to try new and improved strategies to drive more sales. While they had a strong social media presence, they were interested in seeing how they could better leverage their existing ads account in conjunction with their email and SMS marketing tools to drive repeat sales while optimizing their new customer acquisition campaigns for ROAS.
After installing Apteo's Shopify app, they worked with our team to identify strategies for campaigns based on their customer data. Apteo helped them identify 3 key Facebook strategies and 5 email strategies to test during their extended free trial. Our team worked with their existing marketing agency to design and implement Facebook and email campaigns, while also providing them with pro bono advice and consulting for new SMS tools. Working in conjunction with their founders, our team created and executed on a project plan that resulted in sales from multiple channels and new campaigns.
To identify high-potential campaigns, we used a combination of Apteo's automatic segments and product analytics to discover new opportunities for messaging that would land with different groups of customers. Rampage had a healthy set of historical data that resulted in several distinct segments of customers that would respond well to different messaging. The team landed on the following 5 segments to focus on:
After developing the messaging strategy, the next step was to determine the channels for each strategy using Rampage's existing marketing tools. We identified the following channels for each segment:
We started with lower budgets on Facebook, and in order to maximize sales, we targeted emails to coincide with the launch of Facebook campaigns.
Apteo’s data-driven audience marketing led Rampage Coffee to see email open rates as high as 79% for select segments, and CTRs averaging between 4-7%. We ran multiple Facebook campaigns, some of which hit a 12X ROAS. In less than 4 weeks, Apteo drove enough sales to account for 17% of all of Rampage's sales during that time period. Facebook campaigns targeting Apteo customers directly resulted in 2-3X ROAS, and campaigns that targeted lookalike audiences resulted in 1.5X-2X ROAS, notable for a D2C brand that sells consumable products.
With an ever-changing consumer landscape, it’s more important than ever for businesses to know their audiences - who they are, what they want, and how best to reach them. If you don’t shift your marketing approach as your audience shifts, you’ll find it difficult to maintain forward momentum in growing your business. But by taking the time to research your audience and leverage a data-driven advertising plan, you can continue to take your business to new heights.
If you’re interested in trying Apteo for free, just reach out to info@apteo.co.
Sales driven in four weeks
ROAS on middle-of-funnel campaigns on FB
Incremental sales from email flows and campaigns
Highest open rate on email flows and campaigns
Highest conversion rate on email flows and campaigns
"Apteo's platform easily revealed data insights we used to drive business and sales."
"Apteo helped us find cross-sale opportunities that increased our incremental revenue and grew our reconversion rate by an additional 20%."
"Apteo reveals new business insights in an incredibly simple, user-friendly way. Measuring KPIs has never been so easy! I recommend this platform.
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