20 Effective Tips On SaaS Marketing In 2021

December 16, 2020
George J. Newton
George J. Newton

Entrepreneurship will continue to trend as 2021 approaches. Although starting a new business is a fairly complex process, it doesn’t have to be. Every year, there seem to be more changes as the world shifts, twists, and turns in different situations that nobody could predict. 2020 seems to the be the year where this has happened more dramatically than ever before.

However, while some people see scary changes, it’s up to you to see new opportunities that buzz with potential. To help guide you down the path towards capable success, here are 20 effective ways to take your SaaS startup to new heights in 2021:

  1. Know the Basics

“All marketers must know the basics of content marketing,” says Shane Poth, a business writer at Next coursework and Brit student. “Basic practices can help you sell products and keep track of your progress.”

It’s all well and good aiming for high goals, but if you haven’t got business fundamentals down to a tee, you’re going nowhere. Learn about blogging, keep up to date with the latest marketing trends, and explore all your options while gathering hard data about who your customers are and which markets you should be focusing.

  1. Have The Right Team

Ensure that you have the right people at hand. Your team must be able to research target audiences, identify customer needs, and effectively execute marketing strategies. Make sure you’re putting people in the right positions within your business, and you’re utilizing the skills that each member of the team can bring to the table.

Don’t be afraid to spend time trying to find the right people to fill future roles, rather than just taking what you can get.

  1. Create A Market-Fit Product

42% of SaaS businesses make the mistake of marketing a poor-quality product, right? Therefore, when creating a market-ready product, create a “persona archetype” by conducting research. When it comes to any aspect of business, first impressions count more than anything, and if you lose people at the first hurdle, the chances are they’re never coming back.

  1. Implement Automation

Automation is used everywhere – especially in almost every part of a business, from marketing to analysis. Automation takes care of the tedious tasks, while your team tackles the smaller ones. Why waste your valuable time when you could be working on high-profile tasks since you’re stuck completing tedious and menial tasks. See what you can automate and get it taken care of.

  1. Show Off Value

Value is more than just attracting users to your webpage. In fact, the term “value,” in this case, refers to focusing on what your product does and how it will solve someone’s problem. When you’re marketing your product, don’t just bombard people with a list of features. Nobody cares about features.

What you need to do is give people real-life examples of problems that they’re experiencing, and then showcase boldly how your product is the answer they’ve been looking for and cannot live without.

  1. Don’t Neglect Social Proof

People want a company that they can trust. So, add great and relevant testimonials to your website, so that your social proof humanizes your brand to customers. When was the last time you purposefully went out and bought a one-star product on Amazon? Exactly, nobody does. How your customers see you will be the foundation of how new customers see you.

Aka, first impressions count!

  1. Be Client-Centric

SaaS businesses must be client-centric at all times. Make customers your number one priority by nurturing relationships with them and meeting their expectations with your products. If you let your customers down for any reason, word of mouth travels fast in the days of the internet in which we live.

  1. Consider Bootstrapping

Bootstrapping is a form of revenue-based funding for SaaS businesses. Here’s why it matters:

  • More flexible than a traditional business loan 
  • Startups will share some profit in exchange for capital upfront – no questions asked

While it’s not a business for everyone, as a responsible business, it’s up to you to check out all the options that are available to you before deciding which one is right for you.

  1. Utilize The Lean Model

The lean model is a principled approach that aims to create an inexpensive small solution that either affects the market or not. Then, make the best changes based on customer feedback.

  1. Have An MVP

The minimum product viable (or MVP) is a version of the product that lets your team define the core purpose and value that the product needs to target customers in 3 steps:

  • Identify the problem, and how it can be solved.
  • Develop an MVP.
  • Accept continuous feedback from customers.
  1. Consider Inbound

Inbound marketing encourages ongoing conversation between customers and the sales team with the following strategies:

  • Answer frequent-asked questions with content.
  • Design your content in the customer’s language (easy to understand).
  • Integrate Inbound data to the sales department.

There are an infinite ways to get involved with inbound marketing, so get creative and think outside the box on how you can encourage people to interact with your business, and then how you can get them to stick around.

  1. Be Smart With Budgeting Allocation

Budget allocation has you market a product when it’s about 90% complete. Thus, you’re giving customers what you’ve initially promised without changing anything before launch. If you break promises with your customers, especially if you’re running some kind of preorder campaign, you’re not going to be giving them a great first impression!

  1. Fast Over First… ALWAYS

Companies that move first and sell a product, there’s a 50/50 chance that it’ll fail. However, those who aren’t first, but still early in the market, tend to fare better.

  1. Don’t Compromise Customer Service

Give your customers effective service, or you’ll lose them as customers. Here’s how to do it right:

  • Provide rapid responses to inquiries.
  • Make customer service easy, not complicated.
  • Offer incentives (i.e. discounts, promos, etc.).
  1. Don’t Be Afraid To Collaborate

“Collaborations can help you boost sales and gain more awareness,” says Felicia Yaw, a SAS expert at 1Day2write and Writemyx. “When brands team up with each other, it’s a win-win for everyone involved.”

  1. Embrace Lead Generation

Lead generation is a basic process of converting interested prospects into potential customers by nurturing them, even if they don’t plan to buy anything this time. This marketing comes as email, segmented, and or guerilla.

  1. Implement Customer Retention Strategies

Most startups have limited resources. So, keep employees happy with these retention strategies:

  • Have onboarding provide support and training to new hires.
  • Offer compensation packages (i.e. health benefits, retirement, etc.).
  • Allow flexible working hours.

When you’re starting out, you need to put your customers first because they’re the ones taking a risk by using you, so you need to make your connections and interactions worth their time! They will be the main reason as to whether your business succeeds or not!

  1. Have Great Security

Data security is extremely important, especially for customers. Data breaches don’t just affect your company, but also cardholders. Therefore, upgrade your data infrastructure frequently. There are so many horror stories out there of breaches that can happen to your business. If you lose trust among your initial customers, your business will go nowhere.

  1. Take Advantage Of Email Marketing

Email marketing is also a form of inbounding, which can be done in the following ways:

  • Personalized – not generic – email addresses
  • Drip email campaigns for newsletter subscribers
  • Automated emails for new signups (i.e. a welcome email)

Email marketing is still known for being one of the golden forms of marketing, and you should never understate how powerful this method can be. Via email, you have the unique chance to interact with customers in a personalized, one-on-one manner, so don’t miss out on these opportunities.

  1. Utilize Digital Marketing

Finally, take advantage of digital advertising. While running paid ads on your social media is effective, having great content can gain you customers AND save you money. Remember to be smart with your budget and work with data where you can in order to make the best, most successful decisions possible.


By utilizing these 20 tips, you’ll be choosing the right audience, identifying the problem, providing solutions, and staying on course. Eventually, prospects will turn into loyal customers, and your SaaS business will thrive.

About the Author

George J. Newton
George J. Newton

George J. Newton is a writer at Write my coursework and PhD Kingdom. He is also a contributing writer for Origin writings. As a business development manager, he had started his own business and has taught his students and employees about the lessons that he had adapted from his experiences as a starting entrepreneur.

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