Last year eCommerce sales reached $343.15 billion dollars and are projected to reach close to $476.5 billion dollars in 2024. Along with this growth comes a rising demand for jobs in eCommerce. Accordingly,  the Bureau of Labor Statistics predicts that jobs within eCommerce businesses will total 450,000 by 2026. 

Here are some great careers that are expected to see tremendous growth in the rapidly-expanding online shopping field. 

eCommerce Assistant or Intern

While eCommerce is a diverse field with innumerable variations, and each business is likely to do things a little differently, an eCommerce Assistant or Intern will likely help with jobs such as: maintaining the company website (including helping to develop content), monitoring social media and live chat accounts, performing market research, and even providing crucial points of contact for both customers and customer service representatives.

Skills

The job of an eCommerce assistant is both diverse and fast paced. Industry trends change rapidly. It really helps to be a strategic thinker and a good listener. While you must be able to work autonomously, you must also be a great team player. 

A college degree may not always be required, however, a bachelor's or master’s in Business, Marketing, or a related field is generally preferred. An eCommerce Assistant should have excellent written and verbal communication skills and basic knowledge of digital marketing. It’s also great to have experience with Excel, SQL, AWS, Google Cloud, JavaScript - although these are not required.

According to payscale.com the median yearly salary for an eCommerce Assistant salary is $39,000. 

The job post for an eCommerce assistant or intern may look like this:

Our team is currently looking for an eCommerce Assistant, who will be an integral part of the success of our business. The Assistant will help ensure a strong relationship with customers, vendors, and all of our eCommerce teams. Our Assistant will be a critical support for the customer and aid in the administration and management of online products while helping implement merchandise strategies to continually improve customer satisfaction and drive revenue growth.

eCommerce Assistant Responsibilities:

• Manage the collection and validation of data from our content management partners and our suppliers.
• Ensure data needed for the eCommerce platform has been collected, completed and that it meets company standards.
• Coordinate with the marketing team to help meet specific requirements for digital resources. Explore and suggest additional assets that would drive revenue.
• Manage technical aspects of publication. Run necessary procedures within our ERP to publish content, proof and validate content in staging, ensure proper sign offs, and publish to production.
• Manage social media chats and questions as they arise.
  

eCommerce Manager

An eCommerce Manager is generally responsible for organizing and developing website marketing plans in order to drive revenue growth. Managers will design, and then oversee the implementation of strategies that make online transactions possible, profitable, and satisfying. eCommerce Managers lead teams of executives to ensure cohesive implementations of marketing plans across all of the company’s eCommerce sites.

eCommerce Manager Skills 

An eCommerce Manager needs to be comfortable working in a fast paced environment, and be able to adapt quickly to an ever-changing market. In general a Bachelor’s or Master’s degree is desired, as well as several years experience in digital marketing and eCommerce marketing strategy. A manager should also have the ability to understand SEM, SEO, and all digitAL paid concepts and create appropriate growth strategies. 

Excellent written and verbal communication skills and experience with online campaign management and market research and analysis are a must. The eCommerce Manager should also be a top-notch team player as they will often oversee multiple teams and may be in charge of recruitment and training for those teams.

According to LinkedIn the average salary for an eCommerce manager is $65,000 

The job description for an eCommerce manager may look like:

We are currently seeking a highly motivated, digitally savvy eCommerce Manager to join the team. The eCommerce Manager will play a critical role in ensuring the success of our company’s online sales vision. This person will lead agile teams through aggressive customer focused marketing goals and management of product engineering teams in order to deliver best-in-class online experiences. 

Responsibilities for eCommerce Manager:

• Plans for superior customer experience while managing functional scope and deadlines and ensuring maximum ROI.
• Responsible for daily management of a variety of executive teams.
• Defines goals for teams that are effective, and actionable.
• Collaborates with product managers on product roadmap deliverables including user personas, user journey maps, and overall customer satisfaction.
• Manages daily operations ensuring teams and managers are fully equipped to meet their goals.
  

eCommerce Product Manager

The eCommerce Project Manager develops a specific eCommerce strategy designed to meet a company’s online marketing sales objectives. The eCommerce manager may need to implement a new strategy that creates online sales opportunities for brick and mortar stores, or ensure that existing online marketing is optimized across all available digital channels. 

A Project Manager will usually focus on e-merchandising—managing and coordinating sales operations for the company’s sites. The eCommerce Project Manager will evaluate and optimize organic SEO, paid searches, social networks, affiliates or partnerships and email marketing in order to increase website activity. This means that the eCommerce Product Manager will often work side-by-side with many other individuals and teams including digital project managers, web designers, developers, and sales managers.

Skills 

In general businesses prefer a Bachelor’s or Master’s degree in Business, or Computer Science or a related field, and several years of experience in eCommerce, however with enough experience it is certainly possible to find a job as an eCommerce Product Manager even if you don’t have the degree. 

To be competitive, you will want to have excellent written and verbal communication skills, a flexible attitude, be able to work under pressure and in a fast-paced environment. You should also make sure your basic software skills include a familiarity with industry standards such as CMS and eCommerce frameworks, Google Analytics, and CRM Tools.

According to Glassdoor.com the average eCommerce Product Manager makes just over $58,000 per year. 

An eCommerce Product Manager job description may look something like:

We are seeking an experienced and creative eCommerce Product Manager to join our team.The eCommerce Product Manager will have a thorough understanding of online (web, email, text, etc.) traffic activation, search engine optimization and ad conversion. A passion for user experience is a must. The eCommerce Product Manager will be responsible for the execution and oversight of all team members regarding digital assets and will serve as the company’s expert for online strategy.

eCommerce Product Manager Responsibilities:

• Developing, overseeing, and executing online strategy (and ongoing optimization.) 
• Managing all aspects of online eCommerce analytics to drive performance.
• Ensuring the eCommerce experience is on-brand and aligned with goals.
• Identifying and executing opportunities to improve our online strategies and tactics.
• Analyzing guest data and results to develop strategies for guest activation and conversion. 
• Collaborating with suppliers to ensure supply chain effectiveness.
• Gathering information on market trends 

Director of eCommerce

As the name implies, a Director of eCommerce manages and directs the eCommerce team for their company. As a top-level strategist, they collaborate and work cross-functionally with many teams to strategize, plan, and implement campaigns for all the eCommerce sites, website content, promotional materials, social media, and email.  

Director of eCommerce Skills

In general a degree in Business or Marketing or a related field and multiple years of experience with eCommerce companies and management of teams are required for eCommerce Directors. A specialized master’s degree or certification will also help you stand out. You must also be able to work both independently and within a team so it is great to have a high degree of organization, problem solving, flexibility, and people skills. 

An eCommerce Director should have a good understanding of internet best practices, SEO, internet marketing best practices, customer acquisition, retention and satisfaction. Experience overseeing websites for ecommerce and the ability to lead technical/development teams is helpful.  

The role also requires a thorough understanding of web analytics tools and experience using CMS. A detailed, analytical personality will help as a lot of time is devoted to analyzing search data and metrics and making decisions that will ensure high-quality campaigns.  

Zippia lists the average salary of an eCommerce Director salary as $147,000 

A Job Post for eCommerce Directors may look something like:

We are seeking an eCommerce Director to conduct and oversee projects that are medium-to-large in size and highly complex using cross-functional expertise in project management. Projects will be managed end-to-end through the planning, development, execution, and implementation stages, while adhering to the company brand and focus. Your goal will be to design and implement projects that drive business and financial value, and provide ultimate customer satisfaction and brand loyalty.

eCommerce Director Responsibilities: 

• Develop project plans to monitor, track and report progress of multiple and simultaneous initiatives.
• Project liaison between project stakeholders and marketing managers. 
• Coordinate project implementation and provide regular progress reports of milestones.       
• Outline project plans, and ensure that each phase of the project is completed within time and budget.
• Manage teams to ensure all goals are clearly understood in both scope and function.
• Ongoing risk management: understand, document and track the risks on a given project and assess those risks for probability and impact.
• Analyze results and improve campaigns

eCommerce Specialist

The eCommerce Specialist is an expert in online sales strategies and the platforms that are used to drive online sales, including websites, social media, email, and sales funnels. It is not uncommon for an eCommerce Specialist to be an independent contractor who may work from home as a consultant, though they may also be hired in-house. 

eCommerce Specialists can make anywhere from $75,000 o $200,000 a year based on experience.

eCommerce Specialist Skills 

Being an eCommerce specialist requires  having an analytical detail-oriented strategist mindset, strong verbal and written and communication skills, and the ability to work under the pressure of a quickly-changing fast-paced environment. It is also vital to be familiar with reporting and sales metrics, and know relevant platforms such as Wordpress.

A job description for an eCommerce specialist may look something like:

We are looking to add a dynamic, tech-savvy eCommerce Specialist to our team. The eCommerce Specialist will handle all aspects of our eCommerce platforms including website, social media, and online marketplaces with a goal of generating sales, conducting market analysis, creating brand loyalty and ensuring customer satisfaction.

Responsibilities of an eCommerce Specialist:

• Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting.
• Handle all aspects of developing and maintaining the eCommerce marketplaces, company website, and all platforms including product set-up,SEO, maximizing online presence, and more.
• Conduct analysis and KPI’s of site activity and sales as well as third-party traffic to assist in marketing strategizing.· 
• Implement and utilize analytics to track sales trends and identify opportunities for growth.· 
• Work with marketing specialists to conceptualize digital marketing initiatives, analyze data and measure results· 
• Create digital marketing campaigns and strategies to increase conversions and maximize sales using tools such as Google Ads, Google shopping, Social media Channels, Email Marketing Content, etc. (organic and paid conversion growth)· 

eCommerce Jobs are Growing

Whether you’re hiring for an eCommerce role or looking to level up your career, we hope this list of eCommerce jobs helps you on your journey. 

If you work in eCommerce and want to understand which users are likely to purchase, schedule a demo of Apeo’s Predictive Insights today.