A New Apteo Designed for Growth Teams

Company News
November 18, 2020
Shanif Dhanani
Shanif Dhanani
Co-Founder and CEO, Apteo

If you’ve been here for a while, you’ve seen some changes happening both to our website and our platform. We wanted to take the time to explain these changes and what it means for our loyal users. 

We recently launched a new website with a refined focus on helping marketing and customer success teams reduce churn and increase retention. This refined focus enables us to do what we do best. This new focus is all about helping eCommerce and SaaS companies reduce churn by analyzing their historical data to understand who is most likely to churn and why. 

Here’s a preview of what that looks like. 


By understanding what customers are most or least likely to purchase, you can refine your messaging to help them convert. For example, we have one customer who now knows that women ages 18-24 who follow them on Instagram are most likely to convert while men of the same age who find the brand through display ads are least likely to purchase. This means they’ve refined their marketing to help them find more of those loyal Instagram followers while reducing their display advertising budgets to men. 

We’re more confident than ever that what we’re doing really empowers growth teams to do their best work. 

If you’d like to see the new platform in action, schedule a demo today.

About the Author

Shanif Dhanani
Shanif Dhanani
Co-Founder and CEO, Apteo

Shanif Dhanani is the co-founder & CEO of Apteo. Prior to Apteo, Shanif was a data scientist and software engineer at Twitter, and prior to that he was the lead engineer and head of analytics at TapCommerce, a NYC-based ad tech startup acquired by Twitter. He has a passion for all things data and analytics, loves adventure traveling, and generally loves living in New York City.

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