Artificial Intelligence
Dec 17, 2021

How To Effectively Use Artificial Intelligence In Ecommerce?

Jessica Fender

Today, ecommerce is a demanding and uncertain industry.

Competition is fierce, and customers expect impeccable service. Everyone's investing in strong advertising so it's hard to stand out on the market. It's clear that you need to be creative and resourceful. You should turn to artificial intelligence for help.

If you want to start using AI for your store but don't know where to start, we've got you covered. In the rest of this article, we'll show you how AI can boost your sales and customer retention, and improve your marketing campaigns.

1. Chatbot Assistance

Online shopping isn't necessarily a fun experience for everyone. Most people don't have the time to look through a ton of products to find what they need. Instead, they want to make smart shopping decisions in a speedy shopping session. Chatbots can be the perfect options for such customers.

These bots can help you

  • Welcome your customers
  • Ak them about their needs and interests
  • Offer products they’re looking for
  • Answer product questions
  • Filter product searches
  • Complete their orders

By using a chatbot on your store, you can empower a customer to say they need a yellow summer dress, size 8, and have the bot provide a list of targeted results. The speed and convenience that chatbots bring can help you sell more products and create more sales.

2. Superb Product Recommendations

Thanks to AI, it's easy to personalize a customer's shopping experience. AI helps you learn about each customer’s interests and specific needs. Using this information, you can create outstanding product recommendations.

AI tools can take into account a variety of different attributes to learn and understand customer preferences, predicting products that customers are most likely to buy next. Some of the most predictive attributes that AI can find include things like

  • What products people have purchased in the past
  • Online browsing behavior
  • Pages and social media accounts that your customers follow
  • Search history

Apteo uses purchase behavior and email data to understand how your customers behave and what they're most likely to buy next. We help implement these recommendations in the form of placeholders within your email campaigns, cross-sell segments that you can sync to your email and SMS tools, and repeat purchase recommendations for customers that are due to make another purchase of an item that they bought previously.

3. Product Descriptions

Product descriptions are a crucial component of your store's success. Potential customers will want to know about the features, benefits, and specifics of your products.

But, writing individual descriptions for each product is time-consuming and exhausting.

Luckily, you can speed up this process with the help of AI-based product description generators. These content generators will write product descriptions for you. You’ll get interesting, personalized, and SEO-friendly product descriptions quickly and easily.

4. Targeted Campaigns

Targeted campaigns target specific people and their needs. But, you can’t create them without knowing what those needs are. AI can help you identify what individual customers are looking for or what messaging they'll respond to by identifying:

  • What products they like
  • What are they most likely to buy next
  • What segments they belong to

Tools like Apteo can help you identify who your discount seekers are and send them an optimal discount code, or figure out which of your newest customers look like potential big spenders and help you target them with offers to build loyalty.

Targeted content will get you better engagement, conversions, and sales.

5. Use Virtual Reality

You need to convince your customers that they need the products you’re selling. A good way to do this is to help them imagine what your products will look like and feel to them. How? By using the power of virtual reality.

For example, let's say you're sell carpets for a living room. You could let your customers use VR to see what these carpets could look like in their spaces. They would simply take a photo or video of their living rooms using their smartphones and the carpet can be added virtually into the image. By seeing how your product would look in the way that they'll be using it, your customers can feel more confidence that they'll like their purchase.

The same goes for trying out clothes, makeup, jewelry, furniture, and many other products. By using VR this way, you're incorporating a new way to personalize your experience for your customers.

6. Polished Content Writing

Digital marketing is extremely important for ecommerce. Content writing is a key element. The content you publish needs to have impeccable grammar, spelling, and style.

You also need to make sure it’s interesting, covers trending topics, and engages your customers.

AI can help you

  • Track and help keep a consistent tone & style
  • Proofread & edit your content
  • Make content suggestions

For instance, Grammarly is one of the best-known AI writing tools out there. And, if content writing is challenging for you, you could use the same writing service that I used to do my thesis. Their professional writers can handle writing, rewriting, proofreading, and editing for you.

Final Thoughts

The tips we've shared above are great for getting started with using AI for your ecommerce business, but don't forget about the fundamentals - find products that people love, show them why those products will be good for them, build an authentic connection with them, and offer them a reasonable deal. By focusing on the basics and optimizing on those basics with AI, you'll be able to grow your business consistently.

About the author
Jessica Fender

Jessica Fender is a copywriter and blogger at Trustessaywritings with a background in marketing and sales. She enjoys sharing her experience with like-minded professionals who aim to provide customers with high-quality services.