Apteo's pricing changes make it easier for brands to select the plan that works best for them.
Today we updated the pricing structure of Apteo.
In our previous pricing, we had four structured plans (Free, Starter, Growth, Premium) along with a custom enterprise plan. In those plans, users would get full analytics and segments from all of their customer profiles that we imported from their store (by default, the past 12 months). But they were limited on the number of customers they could sync and download from these segments based on their plan's limits.
In our newest plans, users can now select the number of customer profiles (people who have previously made an order) that they'd like to include in their analytics, segments, and personalized recommendations. The system will then use that number of customers to construct all of a customer's analytics, segments, and recommendations, which users can then sync and download at will.
While the change might sound minor, it does mean that all analytics and metrics will now be limited to the most recent customer orders, based on the plan selected. For example, customers on the free plan will now have metrics and segments that are generated from their most recent 500 customers.
This change won't affect any of our existing paying customers. As a thank you for your business and being great early adopters, we've grandfathered you in to your existing subscription amounts and have mapped your old plan to our closest new plan.
As we've grown Apteo, we've increasingly worked with larger customers. We've learned that brands that get the highest ROI from Apteo tend to have multiple products, at least a few thousand (and frequently much more) customers, and a marketing team that has started thinking about data, analytics, and personalization.
These customers are best positioned to use a customer data platform like Apteo and our new pricing structure will enable us to better support them. It also ensures our company can grow in the future, allowing us to incorporate the same machine learning, data transformation, and predictive analytics technologies that the largest tech companies are using today.
Our long-term vision is to create a centralized data platform that all brands can use to power their marketing and analytics operations. We're making it easier for brands to not only understand their customers and educate themselves on what their customers are doing, but more effectively automate and optimize their marketing by using insights and A.I. from their data to create more effective campaigns. We see a world where Apteo sits in the middle of all of the tools that brands are using, giving them an automated control panel to their marketing activities. In the future, Apteo will help marketers create and activate campaigns, generate copy, and allocate ad spend using their data. We're looking forward to what the future brings and we hope you are too.
As always, if you have any questions or there's anything that I can help with, feel free to reach out at firstname.lastname@example.org.
Shanif Dhanani is the co-founder & CEO of Apteo. Prior to Apteo, Shanif was a data scientist and software engineer at Twitter, and prior to that he was the lead engineer and head of analytics at TapCommerce, a NYC-based ad tech startup acquired by Twitter. He has a passion for all things data and analytics, loves adventure traveling, and generally loves living in New York City.