Using A.I., you can start to segment customers using a much wider scope of data including web browsing activity, prior purchases, demographics, third party data, and more. This leads to much smaller groups of customers with clearly defined attributes that are behavior-based including common characteristics, interest and purchase intent.
When you improve customer segmentation, you can route marketing dollars more efficiently. This information allows marketers to develop content and campaigns to target the most receptive segments for a given message or product. Advanced targeting focuses resources on the right messages for the most valuable customers yielding higher conversion rates and sales.
Apteo helps you build customer segmentation models using data already at your fingertips with our no code A.I. models. With Apteo Predictive Insights, simply connect your data, tell us what you care about, and start getting answers - no muss, no fuss, and no coding required.
You don't need to have a degree in math or data science to use Apteo. We provide the most sophisticated analytics tools in a simple interface, using everyday language, so you can get quick answers to your questions.
Key Driver Analysis
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